Who is Nascar’s fan base?

Who is the typical NASCAR fan?

NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.

Who is the target market for NASCAR?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

What are the demographics of the core NASCAR fan?

That survey builds on a study done in February 2021, which indicated that fans who said they became NASCAR fans in the past three years were 22% Hispanic, 19% Black and 9% Asian, which is half of all new fans in that survey.

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Who is the biggest NASCAR fan?

Meet Judson O’Neil, the 13-Year-Old Who Just Might Be NASCAR’s Biggest Fan. If you’re a die-hard NASCAR fan, you may have already heard of Judson O’Neil. If you’re a casual motorsports watcher, you likely will be hearing about him. O’Neil is 13 years old, and he’s all about NASCAR.

What percentage of NASCAR fans are white?

According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.

Do NASCAR drivers get paid?

The salaries of Nascar Drivers in the US range from $21,364 to $577,997 , with a median salary of $103,858 . The middle 57% of Nascar Drivers makes between $103,862 and $260,376, with the top 86% making $577,997.

What state watches the most NASCAR?

West Virginia is the so-called ‘NASCAR state’ with the most interest in the motorsport.

NASCAR Popularity by State.

State Search Interest
West Virginia 100
North Carolina 97
South Carolina 84
Iowa 78

Who makes more money Formula 1 vs NASCAR?

The short answer is no. Formula 1 drivers, particularly those at the top end, pull in a lot more cash than even the top end NASCAR drivers. Three F1 drivers cracked Forbes’ top 60 highest paid athletes in the world in 2020, but no NASCAR driver made an appearance on the list.

Are there any non white NASCAR drivers?

Wendell Scott has company. Bubba Wallace posted his first NASCAR Cup Series victory Monday at Talladega Superspeedway, becoming the first Black driver to prevail in the sport’s premier division in nearly 58 years. Scott, a NASCAR Hall of Famer, is the only other Black competitor with a Cup Series win.

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What is the value of NASCAR?

Hendrick Motorsports was the most valuable NASCAR racing team with a value of 315 million U.S. dollars.

NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars)

Characteristic Team value in million U.S. dollars
Richard Childress Racing 160

What age group watches NASCAR?


NASCAR fans are just as likely as the U.S. population to be 18-44 (98 index vs. U.S population).

What is the average age of a NASCAR fan?

NASCAR viewers in the U.S. 2016, by age

According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.

Who is the most popular NASCAR driver 2021?

Chase Elliott named 2021 NMPA Most Popular Driver | NASCAR.

What is the most popular NASCAR race?

Brickyard 400

The Brickyard 400 is one of the most popular races in all of NASCAR. Held at the Indianapolis Motor Speedway in Indiana, it was the first 400 race to be held at the venue since 1916 with its inaugural race taking place in 1994. A victory at this race is one of the highest honors for NASCAR drivers.